PRIVACY POLICY
Senior Care Advisors Metro North Indianapolis
Effective Date: September 24, 2026
1. Who We Are
Senior Care Advisors Metro North Indianapolis (“SCA,” “we,” “us,” or “our”) is a senior living placement and advisory service owned and operated by Knute Rotto, MSW, CSA, CDP, serving the Indianapolis/Carmel metro area. We help seniors and their families find independent living, assisted living, and memory care communities. This Privacy Policy explains how we collect, use, and protect information when you visit www.SCAIndy.com or interact with our senior living guide, text messages, emails, or phone communications.
2. Information We Collect
When you download our Senior Living Guide or otherwise contact us, we may collect:
- Your name, email address, and phone number
- Information about who you’re seeking care for (yourself, a spouse, a parent, or another loved one)
- The type of day-to-day support being considered
- What’s prompting your search
- How you’re planning to pay for care
- Your timeline for care
- What matters most to you in choosing a community
- Any additional information you share with us by phone, text, or email
3. How We Collect Information
We collect this information directly from you when you fill out a form on our website or a linked funnel (including our Senior Living Guide download), or when you communicate with us by phone, text message, or email.
4. How We Use Your Information
We use the information you provide to:
- Send you the senior living guide you requested
- Contact you by phone, text message, or email to better understand your situation
- Match you with senior living communities that fit your needs, location, and preferences
- Provide ongoing guidance and support throughout your search
- Improve our services
We do not sell your personal information to third parties.
5. SMS / Text Messaging Program
By providing your phone number and opting in through our website or guide download, you consent to receive text messages from Senior Care Advisors Metro North Indianapolis related to your senior living inquiry, including qualifying questions, community recommendations, and follow-up communications.
- Message frequency varies based on your interaction with us.
- Message and data rates may apply, depending on your mobile carrier and plan.
- To opt out at any time, reply STOP to any text message. You will receive one final confirmation message, and no further messages will be sent unless you opt back in.
- For help, reply HELP to any text message, or contact us directly at 317-945-0715.
- Carriers are not liable for delayed or undelivered messages.
- We do not share your mobile opt-in information with third parties for marketing purposes.
6. Sharing Your Information
We share your information only as needed to provide our services, with:
- Senior living communities you express interest in or that we recommend as part of your placement search
- Service providers who help us operate — including our CRM/messaging platform (GoHighLevel) and workflow automation tools (Make.com) — solely to deliver and manage our communications with you
- As required by law
We do not sell, rent, or trade your personal information to unrelated third parties.
7. Data Security
We use reasonable administrative and technical safeguards to protect your information, including secure, access-controlled platforms for storing and managing contact and care-related information.
8. Data Retention
We retain your information for as long as needed to provide our services and follow up on your inquiry, or as required by law. You may request deletion of your information at any time (see Section 9).
9. Your Rights and Choices
You may:
- Opt out of text messages at any time by replying STOP
- Unsubscribe from emails using the link in any email we send
- Request access to, correction of, or deletion of your personal information by contacting us at 317-945-0715 or through www.SCAIndy.com
10. Children’s Privacy
Our services are not directed at or intended for use by anyone under 18. We do not knowingly collect information from minors.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date.
12. Contact Us
Senior Care Advisors Metro North Indianapolis
Knute Rotto, MSW, CSA, CDP
859 Arrowwood Drive, Carmel, Indiana 46033
317-945-0715
www.SCAIndy.com